The Netsize Guide about Japan

"For anyone who is interested in looking at how mobile phone use has developed and grown, and in thinking about how it maycontinue to do so in the future, the Japanese model provides a useful case study. Not only has NTT DoCoMo had incredible commercial success in Japan with its i-mode brand, but the mobile phone has reached the point where it is now a ubiquitous presence across all sections of Japanese society. While other countries may have developed more advanced wireless technologies, or may have higher mobile penetration rates, nowhere has the mobile phone become so well integrated into social and cultural life as in Japan." (The Netsize Guide 2005)